Initial Ideas

Sigma - Nobody To Love

I believe this song gives off a vast number of ideas for a story behind it. The speed of the editing reflects the speed of the song, so if it is a slow part of the song the cuts with be longer whereas if it is a fast part of the song the cuts will be much shorter, lasting only a few seconds. The song is a feel good song and so the images shown throughout the video reflect this perfectly, as the majortity of the video is filmed at the beach with the bright blue sea and sky and golden sand, which in turn makes the person watching the video experience a warm feeling inside which I believe is one of the aims of the video.

Duke Dumont - Wont Look Back

Firstly I like the filming and editing used in this video. The filming out the car window is very effective and so is the use of slow motion throughout. Also the use of masks is very effective as well as it adds a mysterious feel to the video. I especially like the chorus where "wont look back" is repeated and I believe this songcreates a lot of paths in order for my group to go down to create a new video behind the song.

Sub Focus - Tidal Wave

The strong woman vocals used in this song would be great to use if we had a bold girl as our lead singer. I also like the idea of the beach used in this video and the editing of the waves which is very effective. As well as this I also like the amount of variety of different camera shots used in this video and I hope carry this over to my own music video.

Calvin Harris ft John Newman - Blame

Firstly, the video begins with slow panning shots to set the scene for the video. The first minute and a half of the video sets the scene before the song picks up speed. The editing is based on the speed of the song with longer shots being used in slow sections of the song and quick shots being used in the faster section of the song. The video has two stories to it with one being clips of people dancing in a club and the other the story line for John Newman which equates well with the lyrics. The special effects within the video enhance the story line.

Klingande - Jubel

This video takes on a similar concept to the sound of the song. The song is relaxed and has a summer vibe and so the video matches this. The concept of travelling with their friends on a road trip links well with the song and the editing is slow and most of the shots are in slow motion to give a more relaxed feel matching the speed of the song. The locations used within the video have been thought out well such as the beach nearer the end of the video. Also, the people within the video look happy and like they are having a good time and the song gives off this vibe when you listen to it so the video goes well with the song on the whole.